GONNA × STELVIO FOR LIFE
Some climbs matter more.
Every year, a group of people ride, run and walk up one of the hardest roads in Europe. Not for a time, not for a medal. For people they love, the ones they've lost and the ones still fighting. That is Stelvio for Life, and we are proud to be part of it.
What Stelvio for Life is
Stelvio for Life is a Dutch charity built around one brutal, beautiful climb: the Passo dello Stelvio in the Italian Alps. You take it on however you can, on the bike or on foot, and every metre of climbing raises money for cancer research.
Not research in general. They fund personalised cancer treatment, reading the DNA of a tumour so the treatment can be matched to the person instead of the average patient. Treatment made personal. When it is someone you love, that is the only way it should be.
Why this one, for us
Tom has been an ambassador for Stelvio for Life for years, long before GONNA existed. He was already on that mountain. So this is not a logo on a page or a box being ticked. It is something we already cared about, now with a brand behind it.
And it fits. Endurance sport is about doing something hard with the people beside you. So is this. The climb just happens to mean a great deal more than a result.
“It's truly special to work with Stelvio For Life and seeing the impact this organization makes”
Tom
What we're doing
Two things, kept simple.
Riding Stelvio for Life this year? You get a GONNA discount code, so you reach the start line properly fuelled. The code is just for entrants. You get 15% off your order. Not a one-off campaign, not a round-up at checkout. 15%, every order. Besides we donate 5% of your order value to charity.
So whatever you pick below, you are funding the climb.
Fuel the climb. Every order gives you 15% off and 5% is donated.
Where this is heading
This is also part of something bigger for us. We want GONNA to be a business that gives back as a matter of course, not as a marketing moment. We have set our intention on becoming a certified B Corp, and this is one of the first real steps toward it. We are not there yet. We are telling you because we mean to get there.
If you're climbing this year
We would love to fuel you up the mountain. We wish you all the best for this adventure and will see you on the day itself.
Bas & Tom